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Madrid moves to the beat of The Pulse: Paco Club by Rabanne
"On Wednesday, May 27, 2026, Rabanne stops in Madrid, at the Palacio de Viluma, for a dinner followed by an exclusive evening under the Paco Club banner. A moment suspended in time, conceived as the immediate echo of The Pulse—an anniversary campaign created to celebrate the Maison’s 60th year. Around the table, then on the dance floor: Spanish talents, models and celebrities, united by one shared energy—magnetic, collective, unmistakably The Pulse.
This night also signals the start of summer and the launch of the new beachwear collection, a way of capturing light close to the body.
In keeping with this heritage, the campaign was shot in Seville, a land of intensity and ritual, where the legacy of Spain’s most iconic dance still resonates: flamenco. A new chapter that naturally extends the new collection captured just a few days earlier."
The spirit of the night
The Pulse celebrates Andalusia—instinctive, driven by movement. At the heart of the evening: southern energy and the taut intensity of contemporary flamenco. An art of restraint before release, where every stamp, every breath, every pause carries a near-physical emotion. A dance of lineage and community, flamenco sets a raw, immediate charge in motion—felt as much as it is seen. Through music, encounters and shared celebration, Madrid tuned itself to that tempo: bold, free, uncompromising.
Where the Artists Shine
In Madrid, Rabanne put creativity front and centre. From the very first moments, the tone was set by a hand-painted photocall by Spanish artist Iván Floro—a vibrant visual world in direct resonance with the expressive energy and emotional intensity of The Pulse.
Around this mise-en-scène, the Maison welcomed a host of Spanish personalities, including Javier Calvo, Milena Smit, Vicky Luengo, Judeline, Quim Gutiérrez, María Pedraza, Yerai Cortés, Hiba Abouk, Greta Fernández, Agustín Della Corte and Begoña Vargas.
As the night unfolded, flamenco came alive on stage through performances by dancers, cantaores and guitarists—bringing into the room that signature tension: held, then released.
Through music, encounters and immersion, Rabanne and the Paco Club celebrated a generation carried by the same pulse: creation, community, shared emotion. One thing is clear: The Pulse is more than a campaign—it’s a living pulse.
The evening’s standout guests
More than a trend, a legacy
After Sunset to Sunrise, Rabanne shifts the tempo with The Pulse. Shot in Seville, the birthplace of flamenco, the campaign draws from this dance—the beating heart of the new beachwear edition. A tension held close, then released, right against the body. Created to mark the Maison’s 60th anniversary, this chapter reconnects with the Spanish roots of its founder and his enduring fascination with movement: metal on skin, light in motion. Here, flamenco lives—grounded yet evolving—carried by a new generation that honours its heritage while reinventing it.
The Sillage of The Pulse
In The Pulse, everything begins with movement : the body, the light, an energy that travels and draws people together. In Madrid, that intensity carried into scent: the evening also brought the Maison’s fragrance signatures into the spotlight, as the chapter’s final echo.
La Collection Rabanne: Nine Jewels, a Spectrum of Intensities
In the wake of The Pulse, La Collection Rabanne is lived through contrast: tension and release, radiance and depth. Precious raw materials, vibrant woods, golden ambers, luminous florals and aromatic notes shape bold, sensual trails made to linger.
Each fragrance comes in a jewel-like bottle: a glass block set in metal, sealed with the Eight jewel, an iconic emblem of the Maison. An object of desire, made to be worn and displayed echoing Rabanne’s jewellery codes, from the iconic Eight to the XL Link of the signature necklace.
And in this interplay of metal, skin and light, you can sense the spirit of Calandre (1969): Rabanne’s original audacity, reimagined today as haute parfumerie.
1 Million
In Madrid, 1 Million EDT sets the pace: vibrant notes, a no-compromise attitude, made for the night. At the heart of the Palacio de Viluma, a wall of 1 Million signals what’s coming—fire, pulse, heat—instantly tuning the room to the music. On skin, the accord lands crisp: a bright freshness up front, then an amber, spicy, leather tension that takes over. One of Rabanne’s earliest masculine signatures, 1 Million EDT still seduces today—with the same insolence.
BESTSELLER
Million Gold For Her
Under the spotlight, Million Gold for Her wears like a crescendo. A golden rush—confidence on display. Gold in a bold feminine key, unapologetic. In the night’s rhythm, its aura slips into the music: vibrant, intoxicating, impossible to ignore. The star of the evening doesn’t chase attention—she draws it in.
BESTSELLER
Discover The Pulse
This campaign opens a new fashion chapter for Rabanne. Clean-cut silhouettes, materials that catch the light, a presence that asserts itself with ease. Everything moves in rhythm.
The Rabanne Edition
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